Using the social media website Google Plus for website promotion and SEO by social engagement

How to use Google Plus for Search Engine Optimisation

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SEO and "social media engagement" via Google Plus (Google+) Pages

Google has gradually shifted its main emphasis from traditional websites to "social media", and by 2013 the effects of this shift have become quite noticeable in the search rankings. By "social media", Google means Google Plus (Google+) much more than any other similar system (such as Facebook). Google evidently aims to replace Facebook with Google+ as the predominent web-based social networking medium and they are promoting that by providing important search result ranking advantages to Google+ users.

Important: Your
Google Plus page has PageRank just like any other web page and can pass this positive influence on to your website via linking. A high Google Plus PageRank seems not to depend on how many other Google+ users have you in their circles but rather on the PageRank of the Google+ pages that repost (and thereby link to) your content.

Google has announced that Google+ will be officially discontinued from 2 April 2019.

Open a Google Plus account and add content

We strongly recommend that you open a G+ account. If you already have Gmail or any other Google account, G+ is already there and all you have to do is to add content. DO NOT use G+ as Facebook is traditionally used by adding personal, non-business content. If you have a G+ page that contains non-business content, open a completely new personal account (not "business" or "pages" accounts). Make regular entries onto your G+ page about your business activity - photos are for people, text content is for Google. Use plenty of keywords. The language used is not overwhelmingly important. All that matters is regular addition of ORIGINAL textual content related to your business sector, so that in time the Google algorithm comes to see you as "expert" in your sector. On no account copy and paste material, written by youself or others, from elsewhere on the internet.

Get others to add you to their G+ circles

Work systematically to get others in your business sector to add you to their Google Plus "circles" and to "share" your posts. It's more important to be in the circles of others than to have many others in your own circles. That said, the best way to be added to the circles of others and to stay there is to add people to your own circles. If they do not reciprocate, delete them unless their content is of very high quality. Encourage others to comment on your posts. This is fundamental to social media "engagement" as far as G+ is concerned (and also to Facebook). This kind of "engagement" is becoming increasingly important in the ranking of webpages and websites linked to your G+ account.

Establish authorship of your webpages

You should link your website to your G+ profile by establishing yourself as a verified contributor to your own website pages. The details on how to do this are provided by Google, but in essence you place an author tag on your web pages and a link from your G+ account to those pages. This reciprocity will be detected by Google and your ownership of the content of your website pages will be established. Check that reciprocity has been established using Google's rich snippet tool.

Establishing authorship has the additional value of helping Google eliminate from their index web pages that are copies of your content. This latter goes hand-in-hand with Google's recent emphasis on ridding its index of duplicate content. The latter cannot be over-emphasized - use only original content on your website and verify your ownership of it by linking it to your Google Plus account.

A special advantage of Google Plus

Unlike almost all other social media, Google Plus allows you to edit your posts. If your post goes viral (and even if it doesn't), you can update the content whenever you wish.

Provide links to your Facebook pages plus an easy method for your visitors to "like", "recommend" and "share" your web page content on their own G+ and Facebook pages.

Having established your Google Plus and Facebook pages, it's a simple matter to use AddThis and similar free services to provide links on your webpages that allow your visitors to "like" and "share" your web page and Facebook page content on their own social media. On rare occasions, shared content "goes viral" and your obtain real benefit in the form of traffic to your website. However, what we are emphasizing here is the SEO benefit in which Google detects that your content is shared or at least recommended among like-minded users, thus establishing your "expertise" in your sector and helping to rank your verified web pages higher in its search results.

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